The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback)

Description

Written by David Meerman Scott.

• Learn how to directly address your target audience
• Give your business the personal touch and connect with your customers
• Step-by-step plan to use tech, such as AI and machine learning, in order to get your message noticed
• Describes how to excel in PR, marketing and communications
• Details case studies for you to learn from