Hooked: How to Build Habit-Forming Products (Hardcover)

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Description

Written by Nir Eyal.

  • Focuses on the value of certain products
  • How to create products that people will use over and over again
  • Nir Eyal introduces the “Hook Model” – four steps to make a customer develop a habit of usage and then engrains itself into their behaviour, making them loyal to your products
  • Designed as a how-to guide for product development and improvement

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